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For Australian Charities and NFPs

More donors.
More volunteers.
More funding.

Google gives eligible Australian charities up to $180,000 per year in free advertising. Most are not using it. We handle the whole thing so you can focus on your mission.

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Free 30-minute call. We confirm eligibility and show you exactly what the grant could generate.

Google Ad Grant Value
$10,000
/ month
in free Google Search advertising, every month
Annual value (AUD, approx.) ~$180,000
Cost to your charity $0
Charities missing the grant Most of them
GA4 conversion tracking Included
Performance guarantee We agree a target in writing. If we miss it, we keep working at no extra cost.

The Problem

Your charity does vital work. Google has no idea it exists.

You have a board pushing for growth. A team stretched thin. A waitlist of people who need your services. And a Google presence that looks like it was set up in 2019 and never touched again.

When a donor searches for a cause like yours, they do not find you. They find someone else. That is not a marketing problem. It is a visibility problem. And it is fixable.

  • Your Google Business Profile has gaps or errors Incomplete listings cost you in local search rankings. Most charity profiles have never been fully optimised.

  • You qualify for the Ad Grant but are not using it 79% of charities we audit have a clear Ad Grant gap. That is up to $180,000 per year sitting unclaimed.

  • Donors and volunteers cannot find you when they search Word of mouth ends at a Google search. If what they find does not build trust, the referral is lost.

  • You have no idea what Google is generating for you Without GA4 conversion tracking, there is no way to connect your digital presence to actual mission outcomes.

What We Do

Everything your charity needs to get found

One specialist. Four services. All of it built around your mission, not your click-through rate.

Flagship Service

Google Ad Grant Management

Up to $10,000 USD per month in free Google Search advertising for eligible charities. We handle the application, compliance, campaigns, and reporting. You focus on your mission.

See Full Details
Monthly ad budget $10,000 USD free
Setup and application Fully managed
Compliance maintained Every month
GA4 conversion tracking Included
Reporting Mission outcomes, not jargon

Local SEO and Google Business Profile

When someone searches for your services locally, your Google Business Profile is the first thing they see. We make sure it works hard for you.

Learn more

Google Review Generation

Automated review request sequences that build your Google reputation over time, without your team doing anything manually.

Learn more

Website SEO Audit and Advisory

A clear audit identifying what is holding your site back in search, with a plain-English implementation plan your team can act on.

Learn more

Eligibility

Who this is for

We work exclusively with registered Australian charities and NFPs. Here is who qualifies and who does not.

This is for you if you are a...
  • Registered charity with ACNC registration and DGR status
  • Community health, aged care, or disability services NFP
  • Social enterprise, welfare, or employment services organisation
  • Mental health, family services, or housing support organisation
  • Any mission-driven NFP wanting more donors, volunteers, or funding enquiries from Google
This is not for you if you are a...
  • Government agency or statutory body
  • School or university
  • Hospital or large healthcare institution
  • For-profit business of any kind
  • Organisation looking for a quick fix or a short-term campaign

The Process

From invisible to found in four steps

One onboarding call from you. Everything else is handled.

1

Free Audit Call

We look at your current Google presence, confirm Ad Grant eligibility, and tell you what is possible before you commit to anything.

2

Clear Scope and Target

You get a plain-English proposal with pricing and a minimum result agreed in writing before we start.

3

We Do the Work

One 45-minute onboarding call. Your team provides a contact list where relevant. We handle the rest.

4

Monthly Reporting

A 10-minute Loom video each month in plain English. What moved, what it generated, what we are doing next.

Real Results

What this looks like in practice

All Results
Local SEO
130%
increase in 5-star Google reviews after review reactivation
Ballarat trades business. Zero GBP calls to 6 per month. Over $30,000 in confirmed sales revenue attributed to Google.
Review Reactivation
50%
increase in Google reviews within 30 days
Retail business. 44 to 66 reviews in a single month. GBP calls went from zero to 5, website clicks doubled.
GBP Optimisation
+19%
increase in GBP phone calls in the first month
Allied health practice. 62 to 74 calls. Website clicks from GBP up 32% in the same period.

These are commercial results. Charity-specific case studies are being built with current clients and will be published here.

We agree a target in writing. If we miss it, we keep working at no extra cost.

At the start of every engagement, we set a minimum result and put it in writing. If we do not hit it within six months, we continue managing the account until we do.

We do not commit to specific numbers before the audit, because that would be guessing. Once we have seen your account, your website, and your audience, we name the number and hold ourselves to it.

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Matthew O'Brien
Chartered Accountant, 20 years
NDIS lived experience
20 years working with not-for-profits

About Matthew

Not a marketing agency. A specialist who speaks your language.

I spent nearly 20 years as a Chartered Accountant before moving into digital marketing. That changes how I think about your results. I talk about donors reached and funding enquiries generated, not impressions and click-through rates.

I work exclusively with charities and mission-driven organisations because I have seen firsthand how much vital work goes unnoticed online. If people cannot find you on Google, your impact is smaller than it should be. That is a solvable problem, and it is the only problem I work on.

During my accounting career I worked with many ACNC registered charities across a range of sectors. From ACNC registrations and DGR applications through to annual reporting and board meeting facilitation. That means I understand how charities are governed, how they report, and what actually matters to their boards and funders.

I also have personal experience navigating the NDIS as a family member. When I work with disability and community services organisations, that is not professional knowledge borrowed from a textbook. It is lived experience.

More About Matthew

Find out what Google could be doing for your mission.

Book a free 30-minute audit. We confirm eligibility, review your current Google presence, and tell you exactly what is possible before you spend a dollar.

Book My Free Audit Learn About the Ad Grant

No lock-in contracts. Performance guarantee. Results agreed in writing.